© Lexus Installation Milan Design Week 2016. Photo courtesy of ART11.

What does a company has to gain from being involved in contemporary art and design. Should it even gain something from it?

Commerce has been initiating and sponsoring selected exhibitions and projects for the better part of the last twenty years. Originally intended to expand on the idea of “company culture" and give it complexity, these collaborations have taken on a new quality over time. What has evolved is a continual exchange between independent artists, musicians, architects, designers and companies. An opportunity to see the world with different eyes. Most call this commerce, we also call it creating a dialogue.  

Aesthetics, intelligence and intimacy! Collaborations with the Arts help to create a picture of the primary brand claim. Showing both a cultural commitment and a willingness to communicate intimately with your internal and external audiences.